How marketing mix (7Ps) affect the patients’ selection of a hospital: experience of a low-income country

Journal of the Egyptian Public Health Association

Table 6 Correlation between marketing mix in selected hospitals

	Product	Physical environment	Price	People	Promotion	Place	Process
Product	1	0.435 P < 0.001	0.339 P < 0.001	0.616 P < 0.001	0.561 P < 0.001	0.461 P < 0.001	0.550 P < 0.001
Physical environment		1	0.510 P < 0.001	0.538 P < 0.001	0.471 P < 0.001	0.372 P < 0.001	0.579 P < 0.001
Price			1	0.372 P < 0.001	0.425 P < 0.001	0.323 P < 0.001	0.471 P < 0.001
People				1	0.462 P < 0.001	0.426 P < 0.001	0.578 P < 0.001
Promotion					1	0.398 P < 0.001	0.586 P < 0.001
Place						1	0.400 P < 0.001
Process							1