Table 4 The relationship between demographic variables and 7Ps

Product

3.50 ± 0.662

0.881

0.703

0.085

0.750

0.462

Physical environment

3.94 ± 0.652

0.867

0.675

0.560

0.675

0.623

Price

3.49 ± 0.812

0.586

0.536

0.303

0.688

0.894

People

3.85 ± 0.628

0.914

0.150

0.463

0.250

0.984

Promotion

3.34 ± 0.675

0.877

0.315

0.008*

0.732

0.980

Place

3.54 ± 0.730

0.743

0.739

0.006*

0.005*

0.033*

Process

3.59 ± 0.666

0.426

0.780

0.014*

0.605

0.468