How marketing mix (7Ps) affect the patients’ selection of a hospital: experience of a low-income country

Journal of the Egyptian Public Health Association

Table 3 The relationship between marketing mix and hospital type (private/corporate hospital), Shiraz, Iran

Marketing mix	Hospital type	Mean ± SD	P value*
Product	Corporate	3.50 ± 0.67	0.082
Product	Private	3.37 ± 0.46	0.082
Physical environment	Corporate	3.96 ± 0.65	0.543
Physical environment	Private	3.75 ± 0.73	0.543
Price	Corporate	3.53 ± 0.81	0.014*
Price	Private	2.89 ± 0.49	0.014*
People	Corporate	3.86 ± 0.62	0.596
People	Private	3.75 ± 0.74	0.596
Promotion	Corporate	3.35 ± 0.69	0.009*
Promotion	Private	3.16 ± 0.40	0.009*
Place	Corporate	3.54 ± 0.73	0.825
Place	Private	3.56 ± 0.70	0.825
Process	Corporate	3.60 ± 0.68	0.022*
Process	Private	3.41 ± 0.39	0.022*
Total	Corporate	3.63 ± 0.52	0.123
Total	Private	3.41 ± 0.35	0.123