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Table 1 Characteristics of study participants in six selected Shiraz hospitals 2018 (N = 300)

From: How marketing mix (7Ps) affect the patients’ selection of a hospital: experience of a low-income country

Demographic variables

N

%

Sex

  

 Female

133

44.3

 Male

167

55.7

Age (years)

  

 < 20

17

5.7

 20 ≤ 30

91

30.3

 30 ≤ 50

152

50.7

 ≥ 50

40

13.3

Level of education

  

 Diploma and less than diploma (completing high school)

38

12.7

 Bachelor degree

228

76.0

 Higher than Bachelor

34

11.3

Job

  

 Unemployed

115

38.3

 Non-governmental employment

77

25.7

 Governmental employment

108

36

Level of income

  

 Less than 100USD/month (less than 10,000,000 Rials)

108

36.0

 100–200USD/ month (10,000,000–20,000,000 Rials)

52

17.3

 > 200USD/ month (more than 20,000,000 Rials)

140

46.7